![]() Advertisement for Cary’s Maple Maker concentrated syrup – May 1953 Los Angeles Times. The Cary’s brand of maple syrup continues to be sold to this day by B & G Foods. ![]() Highland brand blended syrup continued in use to the mid-1960s and appears to have been discontinued after the Childs-Fred Fear Company sold the Cary’s brand to HCA-Doxsee Foods in 1966. Prior to the introduction of the Cary’s brand pure maple syrup in 1948, the Cary Maple Sugar Company had used the Highland brand for bottling pure maple syrup since 1919. Advertisement from a 1950 issue of Good Housekeeping magazine for Highland Syrup, featuring the Brooks D. One was their Cary’s 100% Pure Maple Syrup, the other was their Highland Brand blended syrup, a mixture of cane and maple syrup. At that time, the Cary company used the flask to bottle two kinds of syrup. Johnsbury, Vermont in 2-ounce, 8-ounce, and 24-ounce sizes. The Fuerst flask was first used in 1950 by the Cary Maple Sugar Company of St. On the left a 8.5 ounce bottle and on the right a small 2.0 ounce sample size bottle. Early examples of Cary’s Maple Syrup in the 1951 Fuerst bottle. Brooks Fuerst assigned the patent to the Owens-Illinois Glass Company, either through sale, contract, or as an employee of the company. The design for the syrup flask with the little handle on the neck was given the uninspiring title of “jug or the like” and it should be noted that the shape of the small handle on the original design was not actually rounded, but was more angular with two sharp corners. ![]() Fuerst.īrooks Fuerst (1905-1998) was an experienced designer of glass bottles and jars for food and liquid packaging and worked extensively with the Owens-Illinois Glass Company and the Libbey Glass Company, both in Toledo, Ohio, a place that is sometimes called the Glass Capital of the World. Fuerst of Sylvania, Ohio, was awarded with the design patent (USD162147) for the bottle in February 1951, after applying for the patent in June of 1949. What we do know is who first designed and manufactured that bottle, and by what company and when the bottle was first used for selling maple syrup. While it is true that the little handles on the bottles have the appearance of being something of a holdover or throwback design element that was intended to show a connection to bottles and jugs of the past, the fact is that we really do not know why the bottle was designed with a little handle. ![]() Fuerst’s 1951 design patent for the oval syrup flask (USD162147). Perhaps, a better explanation comes from Jean-François Lozier, a Curator at the Canadian Museum of History, who was quoted online in a Canadian Reader’s Digest article to say, “maple syrup companies weren’t so much retaining an old pattern of a jug as reinventing it and wanting to market their product as something nostalgic.” Lozier, went on to add, “they were tying in the image of maple syrup with their product and the image that people still had of those crocks in the 19th-century.” Drawing for Brooks D. The handle’s useful when you’re carrying five pounds of liquid, but not so much when you can easily grab the whole bottle in the palm of your hand.” Such elements are something known as a skeuomorph, “a retained but no longer functional stylistic feature.” The same Brooklyn Brainery blog writer went on to say “that the handles are a remnant from when most jars were large earthenware containers. About ten years ago a blog post claimed that the appearance or continued presence of the small handle on the neck of this bottle was a hold-over or an artifact of past designs for syrup jugs. Use of this bottle is unique to the maple industry and is instantly associated with pure maple syrup. When thinking of iconic symbols or popular images related to the maple syrup industry, one that quickly comes to mind is the glass flask shaped syrup bottle with the little round handle on the neck. Thomas Modern example of the oval syrup flask with the little round handle.
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